{"id":58,"date":"2020-07-27T21:52:36","date_gmt":"2020-07-27T19:52:36","guid":{"rendered":"https:\/\/www.macleimmobilier.com\/blogue\/?p=58"},"modified":"2020-07-27T22:08:07","modified_gmt":"2020-07-27T20:08:07","slug":"favoriser-le-rendement","status":"publish","type":"post","link":"https:\/\/www.macleimmobilier.com\/blogue\/2020\/07\/27\/favoriser-le-rendement\/","title":{"rendered":"Favoriser le rendement"},"content":{"rendered":"\n<p>Pour cr\u00e9er une exp\u00e9rience qui incitera \u00e0 l\u2019action, une campagne de marketing doit allier exp\u00e9rience client et r\u00e9ponse.<\/p>\n\n\n\n<p>La conception de l\u2019exp\u00e9rience accro\u00eet la r\u00e9tention et la valeur \u00e0 vie du client, tout en r\u00e9duisant le nombre d\u2019interactions n\u00e9cessaires pour g\u00e9n\u00e9rer une r\u00e9ponse.<\/p>\n\n\n\n<p>Appliquer les cadres et principes de l\u2019exp\u00e9rience client est un excellent moyen d\u2019atteindre ses objectifs d\u2019efficacit\u00e9, tout en offrant une valeur ajout\u00e9e \u00e0 votre public.<br><\/p>\n\n\n\n<p>Cr\u00e9ez une exp\u00e9rience publicitaire plus captivante gr\u00e2ce \u00e0 ces principes, et apprenez comment les appliquer concr\u00e8tement :<br><br><\/p>\n\n\n\n<ul><li><strong>Avoir un th\u00e8me :&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>\u00c9laborer une exp\u00e9rience de marque \u00e0 partir d\u2019un sc\u00e9nario qui est d\u00e9finit et se d\u00e9marque. <strong>Comment l\u2019appliquer?<\/strong> Cr\u00e9er une image de marque et l\u2019activer : Viser plus que la conversion de clients, mais cr\u00e9er une exp\u00e9rience pour ceux-ci. Choisir un m\u00e9dium qui valorise le th\u00e8me.<\/p>\n\n\n\n<ul><li><strong>Harmoniser les attributs positifs :<\/strong><\/li><\/ul>\n\n\n\n<p>Identifier les attributs de sa marque susceptibles d\u2019en amplifier l\u2019exp\u00e9rience, se questionner sur comment ceux-ci favorisent l\u2019objectif de sa campagne. <strong>Comment l\u2019appliquer?<\/strong>Se questionner sur les moyens de mettre les attributs positifs de sa marque en valeur aux moments cl\u00e9s du parcours client, se concentrer sur l\u2019\u00e9motion et l\u2019exp\u00e9rience.<\/p>\n\n\n\n<ul><li><strong>\u00c9liminer les \u00e9l\u00e9ments n\u00e9gatifs :<\/strong><\/li><\/ul>\n\n\n\n<p>Ils menacent l\u2019exp\u00e9rience de marque et il faut les \u00e9carter. <strong>Comment l\u2019appliquer?&nbsp;<\/strong>Se questionner sur les moyens de contribuer \u00e0 att\u00e9nuer les \u00e9l\u00e9ments n\u00e9gatifs de sa marque aux moments cl\u00e9s du parcours client, se concentrer sur l\u2019\u00e9motion et l\u2019exp\u00e9rience.<\/p>\n\n\n\n<ul><li><strong>Int\u00e9grer des souvenirs :<\/strong><\/li><\/ul>\n\n\n\n<p>Cr\u00e9er des souvenirs concrets que les clients pourront partager. <strong>Comment l\u2019appliquer?<\/strong>Utiliser la publicit\u00e9 comme moyen concret, sympathique et m\u00e9morable, d\u2019accro\u00eetre le rappel de la marque et la r\u00e9tention du client, se concentrer sur la physicalit\u00e9 et la m\u00e9moire.<\/p>\n\n\n\n<ul><li><strong>Engager les sens :<\/strong><\/li><\/ul>\n\n\n\n<p>Les stimulations sensorielles bonifient l\u2019histoire de qui est racont\u00e9e et intensifient l\u2019immersion. <strong>Comment l\u2019appliquer?<\/strong>Rep\u00e9rer les \u00e9l\u00e9ments sensoriels qui peuvent am\u00e9liorer l\u2019effet de votre publicit\u00e9 et les bonifier pour stimuler la m\u00e9moire.<\/p>\n\n\n\n<ul><li><strong>Choisir quelle r\u00e9ponse est attendue :<\/strong><\/li><\/ul>\n\n\n\n<p>Conf\u00e9rer un pouvoir \u00e0 ses clients? Les r\u00e9jouir? Stimuler leur enthousiasme? \u00c9veiller un souvenir? Capter leur attention? Renforcer leur adh\u00e9sion? En faire des ambassadeurs? <strong>Comment l\u2019appliquer?<\/strong>D\u00e9finir comment int\u00e9grer l\u2019exp\u00e9rience de marque au parcours d\u2019achat ou au mix m\u00e9dia pour g\u00e9n\u00e9rer la r\u00e9ponse souhait\u00e9e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Vous ne savez pas par o\u00f9 commencer? Appelez-nous, il nous fera plaisir de vous guider dans la cr\u00e9ation de votre prochaine campagne!<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source : postescanada.ca\/inspiractions<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour cr\u00e9er une exp\u00e9rience qui incitera \u00e0 l\u2019action, une campagne de marketing doit allier exp\u00e9rience client et r\u00e9ponse. La conception [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[1],"tags":[],"acf":{"ville":false,"01":false,"02":false,"03":false,"04":false,"05":false,"06":false,"07":false,"08":false,"09":false,"10":false,"11":false,"12":false,"13":false,"14":false,"15":false,"16":false,"17":false},"featured_image_src":"https:\/\/www.macleimmobilier.com\/blogue\/wp-content\/uploads\/2020\/07\/working-in-a-group-6224.jpg","author_info":{"display_name":"admin","author_link":"https:\/\/www.macleimmobilier.com\/blogue\/author\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Favoriser le rendement - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macleimmobilier.com\/blogue\/2020\/07\/27\/favoriser-le-rendement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Favoriser le rendement - Blog\" \/>\n<meta property=\"og:description\" content=\"Pour cr\u00e9er une exp\u00e9rience qui incitera \u00e0 l\u2019action, une campagne de marketing doit allier exp\u00e9rience client et r\u00e9ponse. 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